AMP: Accelerated Mobile Pages
When you search google for “Ask a Librarian” on a phone, the first result is Ask a Librarian’s AMP page. Google shows that this is a valid AMP page by placing the AMP logo and name before the Search Result Snippet.
AMP Specification and page caching by Google result in very fast page loads
Ask a Librarian created an AMP page for statewide chat in August 2016. Chats from this chat widget began the next month.
Conversion Rate of 46.8%
While only 31 patrons viewed this page, it resulted in 22 chats offered. This is an extremely high conversion rate of 46.8%
What kind of questions are answered?
- Lake County librarian helping Orange County patron place a hold on a book at OCLS
- Patron wanting an ebook
- 5th grader needing help with a book
- Patron having Kindle trouble
- Patron directed to Florida Electronic Library for databases
- St. Petersburg Library System librarian helping a Leon Country patron find a book at the Main Library
Who else publishes AMP pages?
Many sites now publish AMP pages. Here are some screenshots from the Google mobile news carousel, which are all AMP pages.
Page Size 98KB, Load time 0.7s, 4 requests
The AMP specification and Google caching result in a fast-loading page.
Ask a Librarian AMP page search results
Ask a Librarian AMP page screenshot
Chats from AMP page by Operating System
Chats from AMP page by Browser