In late January, Ask a Librarian began a marketing campaign online through Google ads. LURE Designs & Th!ink Creative Inc. have developed a media plan to run in two test markets for 30 days: Orlando & Jacksonville.
The media plan focuses on two main goals: creating awareness of the Ask A Librarian program and increasing usage of the Ask A Librarian service. Th!nk Creative selected media that would reach a broad audience at a cost effective price.
After reviewing the results from the test markets, we will share the complete report with participating libraries. With the keywords used in the ads, we hope to gain insight as to what users are looking for in Google, and how we can market the Ask a Librarian program to these new users.
If you have any questions, please contact Jessica Riggins at firstname.lastname@example.org