March Madness Month, Wednesday 3/9/2011

** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org

  

March Madness Month

A month of surprising facts, informative highlights, and fun activities… all for the chance to brag about our incredible services!

 

AaL Day 2011, Alachua County Library District, Hello Jenny!WOMM Tip: Increasing Ask a Librarian visibility on your library’s website.

Every Ask a Librarian link, logo, and other graphic can net your library some serious numbers when they’re optimized to meet the needs of your users. Remember: Ask a Librarian is a service that helps your users directly, so it’s not just another resource – it’s a living, breathing virtual reference tool that serves to meet the needs of your users when they need help the most. And unless your staff or webpages let them know that virtual reference through Ask a Librarian is a direct-assistance option for them, they might not realize the extent to which Ask a Librarian could help them in an unexpected (or expected) situation.

Here’s what we mean. Say your library’s webpage boasts a nice collection of databases, and Ask a Librarian is included alphabetically in an ordered list. All of your resources are surely incredible ones – collections for history, or audiobooks, or consumer resources. And listing Ask a Librarian here is great, because it is telling them AaL is a resource that can help, but will they know that Ask a Librarian provides direct assistance until midnight 5 days a week, and until 5 pm the other two? Maybe they’re not having any luck whatsoever finding that history article or appliance ratings; would they intuit that another resource up or down that list exists to help them with exactly those searches? How about including a separate, perhaps larger or more-customized logo in your sidebar, or help pages, or contact pages, to reinforce the component of immediacy that makes Ask a Librarian services such a standout resource for them?

Aside from adding a link in other frames or pages, you might also think about changing or enlarging your current Ask a Librarian logo, or even placing different logo graphics on different pages to better match that page’s function or design. You’ll find several logos available for immediate use right on our website, or we can work with you if you have a different design or color scheme in mind. We also have a terrific collection of widgets, viewable here and here, that allow your library’s users to chat without leaving your website. Consider adding a logo or widget to your library’s database pages or catalog pages as well. Libraries that have done this experienced marked increase in Ask a Librarian usage (and their library’s statistics), all while ensuring that their high-traffic areas always have help visible and accessible for users & visitors.

It pays to market Ask a Librarian – for your library’s statistics, for diversity of services offered, and for the end user that makes it all so vital. As those who regularly staff the Ask a Librarian desks know, we get an awful lot of patrons that enter AaL with a subject like “please I need help!!”. They enter with a question, and leave with an answer (or peace of mind). And those happy users are your customers!

Want a new Ask a Librarian bag? Enter these MMM Challenges – the deadline is this Friday!!!

~~~ 

He Said, She Said: Excerpts from AaL Ambassador Challenge Participants

 “I printed out the AaL promotional flyers and bookmarks and created displays on both display tables that we have located at strategic spots: near the library’s auditorium where numerous community events take place and near the public elevators where patrons can browse while waiting. All of the Reference Librarians wore the large Ask a Librarian buttons while on the public Reference, Circulation, and Information Desks that day. Jeanne Taylor, a very “socially connected” Youth Services Librarian, sat in on the afternoon chat session and then went on Twitter with wonderful promotional tweets about the Ask a Librarian service. […] We are very grateful to Jeanne for serving as such an informative and enthusiastic ambassador. Jeanne said she learned a lot and she was eager to spread the word to promote this valuable service. […] She has already enthusiastically spread the word among fellow staff in the library. As the Youth Services staff engage in daily patron encounters, they will have accurate information to provide to parents, teachers, and students of all ages that will enable them to utilize this wonderful service for their study assignments and other informational needs.”

– Fawn Van Allen, West Palm Beach Public Library

~~~

When speaking to users, please keep in mind these important talking points:

  • If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
  • Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
  • Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
  • You can use Ask a Librarian for free.
  • If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.

March Madness Month, Monday 3/7/2011

** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org

March Madness Month

A month of surprising facts, informative highlights, and fun activities… all for the chance to brag about our incredible services!

AaL Day 2011, Everglades University

 

THE IMPORTANCE OF CUSTOMER SERVICE: 

In Word-of Mouth Marketing (WOMM), the focus is on generating a “buzz” for your users. This includes making sure everyone in your library knows how Ask a Librarian helps real people every day. WOMM’s goal is to create a viral effect, both within and between users.  This is important because every customer has a barrage of family, friends, and coworkers who witness that user’s needs being met pleasantly and efficiently. That’s where customer service comes into play – the better your customer service, the more likely the person you helped will not only return to use Ask a Librarian again, but also to share his or her positive experiences with countless future visitors.

Want to see some real results of that excellent customer service you provide to statewide users?  These are actual user comments taken from our most recent 2011 user survey. There were many more compliments where these come from, but here are just a few to highlight the impact that you have on users in Ask a Librarian, and the reason it’s so important to maintain high customer service standards every time you staff. 

•  Please keep this service because it was a tremendous help for me. I am a teen with a right hemi paresis and am learning disabled. My mom helps me as best as she can but I would like to do this myself independently. 

•  I love Ask a Librarian!

•  Oh it is just AWESOME!!! I like all your effort to make our lives easier as student.

•  Kay was very kind and helpful! She helped me even though I was not sure how to explain the question. She was great!! Thank you!

•  The librarian was very helpful and nice. Thank you very much for this service.

•  you guys are doing great

•  Marcia was very helpful and patient, keep up the great work!

•  Quick and Easy!

•  a great resource that can be accessed from home 

•  i always go to ask a librarian. u rock!

•  I think this is a very valuable service, especially for researching students who hit the proverbial wall and don’t know where to go. I’m sure this would’ve made things a lot easier for me if I had this available during my childhood. Kirsty was the librarian who helped me tonight. She was very helpful and quick.

•  Both times my questions were answered very quickly and with polite service!!

•  My first time using and it work great!

•  I love this service. Even though I check things on the internet, I like to have a HUMAN as my double check. THANK YOU!!!!

Think you have what it takes to get raving comments like these from Ask a Librarian users?  Take the “Customer Service Quiz, Question 1” below for your chance to win an Ask a Librarian book pack. Don’t forget last week’s promotional photo contest for another chance to win!

 ~~~~

Who wants to win one of our cool new Ask a Librarian book packs? Our nifty new drawstring bags are red with a blue Ask a Librarian logo. Promote us with style, and hold your book or sandwich at the same time. 

Customer Service Quiz, Question 1:  A student trying to get into a database has incorrect login information. You look up login issues for that library, but cannot resolve the issue.  You give them contact information for their library (which is currently closed). Which of the following is the best response to send next? 

1.  Good luck! Thank you for using Ask a Librarian; we hope you come again. 

2.  In the meantime, I can try to help you using other resources. What information were you looking for? 

3.  Well, if you would have started sooner, you could have contacted your library before they closed.

Tell us which option you’d choose and why.  The best 3 responses will receive a cool new Ask a Librarian book pack!  Email your response to Traci at avett@tblc.org by Friday, March 11, 2011. 

~~~ 

 When speaking to users, remember these important talking points:
• If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
•  Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
•  Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
•  You can use Ask a Librarian for free.
•  If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.

March Madness Month – Friday 3/4/2011

** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org

March Madness Month

A month of surprising facts, informative highlights, and fun activities… all for the chance to brag about our incredible services!

 AaL Day 2011 Hodges University

WOMM Fun Fact: 

Have you ever wonder just how many people Ask a Librarian has helped since its inception in 2003? As Florida’s virtual reference service, Ask a Librarian has increasingly seen its usage grow thanks to your support, promotion, and outstanding virtual reference service, so we thought you’d like to know just how much you’ve helped.

 

Current Fiscal Year (Oct 2010 thru Jan 2011):

Chat:   18,930

Email:   5,494

Text:     1,440

Current Fiscal Year Combined:  25,864

Grand Total, All Years:

Chat:   208,120

Email:   73,562

Text:      1,440

Grand Total, All Years Combined: 283,122

Yes, you read that right.  283,000 total help sessions, with 25,864 chats, emails, and texts from this fiscal year alone. See?  We told you you rock.

Yeah!!!! 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

He Said, She Said: Excerpts from AaL Ambassador Challenge Participants

“We set up a table with tabletop posters and informative brochures and giveaways. We also put candies out and assorted cookies and coffee. The cookies were made by another librarian who was on vacation, but stopped by in the morning with home-made heart-shaped cookies that were frosted with the notations AAL, ?, and ASK. These were a nice selling feature for the service and a big hit with students. My colleague (Jay) taught a few library orientation classes that day and promoted the AAL service to each group that attended the sessions that day. The other librarian spoke with faculty members about the service and these teachers brought give-aways from the library and brochures to their classes that day to promote the service.”  – Barbara H., Hodges University 

 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 

Don’t forget to enter Wednesday’s challenge for your chance to win a cool new Ask a Librarian bag!!! 

• Select one of our promotional print posters or bookmarks;
• Find an untapped resource, audience, or target location;
• Send us a photo of the item in its strange, new habitat.  

You can either use something currently on hand in your library, download them from here, or create your own poster or bookmark design. Email photos to Traci, avett@tblc.org by March 11, 2011.  The top 3 photo winners will receive an Ask a Librarian book pack!   

 When speaking to users, remember these important talking points:
• If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
•  Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
•  Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
•  You can use Ask a Librarian for free.
•  If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.



March Madness Month 3/2/2011

 

** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org

March Madness Month

A month of surprising facts, informative highlights, and fun activities
… all for the chance to brag about our incredible services!

 

It’s day 2 of the 2nd annual March Madness Month, and we’re gearing up for an exciting month of continuing to promote Ask a Librarian through Word-of-Mouth Marketing. Please be sure to share your thoughts, suggestions, and experiences with us!   
 
WOMM Tip: Using Ask a Librarian print promotional materials for marketing in your local library. 
 
Most of us have some pretty good tricks up our sleeves for engaging the user, whether that involves engaging them in conversation, in your research process, or finding some connection to the library so that they’ll return – but catching their attention or interest can be an initial barrier. Having print items readily displayed and accessible helps tremendously, of course – for example, keeping bookmarks near tables or desks, on reference & check-out counters, and in your library’s study rooms. Such placement is essential to making sure users know about Ask a Librarian.
 
In most cases, the key is to figure out where all the action currently is in your library, and to look for the best ways to reach your particular group of patrons. Check out hot spots and cool spaces to see if your library visitors might be invisibly “restructuring” the purpose the library intended or assumed for them. Step back and look at things not from a perspective of employee but of user. You might notice, for instance, that parents waiting while their children attend programming tend to gather together in the magazine section. Or maybe your library’s teens tend to hang out near the ephemerals because it’s near the bookshop, or less crowded, or the space seems more suitable for conversation. In both cases, use that knowledge and rethink those areas in terms of marketing.
 
And you could do this in interesting ways. How cool is that above photo from St. Petersburg College Library?  Attach a 8×11 poster on your coffee or vending machine, or place larger ones on the end caps of your library’s higher-traffic aisles. Just remember that your mission may not necessarily be a short-term one. For example, glancing at your poster may not cause Coffee Guy to have a reference question today, but have him see it 3 days a week for 3 weeks, and it will seep into his memory in some form. And the next time he contemplates something, Ask a Librarian (or your library, or your databases, or asking someone at the Reference Desk, or…) will be an option that he just might not have thought of before.
 
Finally, keep an open mind, and think outside of the box. What about your coworkers? You could tape a QR code onto the butter dish compartment of your library’s break room refrigerator or someone’s favorite don’t-touch-this coffee mug. WOMM markets to everyone, and works in all directions. You can’t get it wrong, so just have fun!

 
Who wants to win one of our cool new Ask a Librarian book packs? Our nifty new drawstring bags are red with a blue Ask a Librarian logo. Promote us with style, and hold your book or sandwich at the same time. 
 
 TODAY’S CHALLENGE:
• Select one of our promotional print posters or bookmarks;
• Find an untapped resource, audience, or target location;
• Send us a photo of the item in its strange, new habitat. 
 
You can either use something currently on hand in your library, download them from here, or create your own poster or bookmark design.
Email photos to Traci, avett@tblc.org by March 11, 2011. 

The top 3 photo winners will receive an Ask a Librarian book pack!   

 

When speaking to users, remember these important talking points:
• If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
•  Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
•  Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
•  You can use Ask a Librarian for free.
•  If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.

March Madness Month

March Madness Month

A month of surprising facts, informative highlights, and fun activities
… all for the chance to brag about our incredible services!

AaL Day 2011 Hodges Unviversity

 

On February 22nd, our third annual Ask a Librarian Day was a great opportunity for staff statewide to market Ask a Librarian to their coworkers and to library users.  We are receiving some terrific photos from libraries who celebrated AaL Day locally, and some awesome stories from our AaL Ambassador challenge participants, which we will continue posting this month.  Click here to view AaL Day photos, or here to read blog posts.
  
This year, we will continue the increased promotion with our second annual March Madness Month.   Like last year, we will use the month of March to promote Ask a Librarian and to encourage you to promote Ask a Librarian to your own colleagues and users.  The idea is to get you thinking about the benefits of Ask a Librarian so that you get talking – because when you recommend Ask a Librarian to a student or patron, or when you remind a coworker just how late Ask a Librarian is really open (midnight 5 days a week; 5pm the other 2), you’re actively participating in Word of Mouth Marketing (WOMM). WOMM is all about spreading the word of something you know a bit about; something that you personally support.  That promotion increases usage… and that’s what March Madness Month is all about. We’re organizing last years photos for you, but you can click here to read some of last year’s posts.
 
Keep in mind these important talking points:
• If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
• Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
• Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
• You can use Ask a Librarian for free.
• If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours. 
 
Please join us in the support and promotion of Ask a Librarian this month by participating and sharing your thoughts and experiences with us!  

Ask a Librarian Day 2011 Recap

Don't Ask Watson... Ask Melody, Eric, or Juana!

On Ask a Librarian Day this past Tuesday, Ask a Librarian answered 283 chats, 72 emails, and 36 text messages, an increase from the Tuesday before which had 253 chats, 60 emails, and 20 text messages.   Librarians from across the state worked to spread the message of Ask a Librarian to their coworkers and their users: AaL intern Kira’s Xtranormal video, Mike of Jacksonville Public Library’s plasma screen display, and Lynn of Keiser University in Jacksonville’s library blog post.  Also posting were the Smathers library at the University of Florida and the University of Central Florida. Jeanne and Fawn at the West Palm Beach Public Library shared several awesome direct-to-patron tweets, and Florida Keys Community College staff surely turned heads with their “Don’t Ask Watson… Ask a Librarian” display! 

Check out photos from both this year and last year at Ask a Librarian’s Flickr page here:  http://www.flickr.com/photos/askalibrarian    

I am currently gathering stories and pictures from Ask a Librarian Day, so please be sure to email them to me as soon as possible so that we can add them to the collection.  Details of what you did in your own library system will, when combined with your statewide peers, help to create an idea pool from which we can all learn & grow and to which we can all contribute.  We’ll gather and distribute news and details from our AaL Ambassador challenge participants, and keep adding photos and screenshots. 

Please keep up the good work by continuing to share these important talking points:

•         If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).

•         Ask a Librarian is a website where you can go to get your questions answered by a real librarian.

•         Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.

•         You can use Ask a Librarian for free.

•         If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.

Today is Ask a Librarian Day!

 

 

 

 
  

aal logo Ask a Librarian Day

Third Annual

Tuesday, February 22, 2011 

Today is Ask a Librarian Day!

It's Ann last year at Sarasota County's Venice Public Library!  This was one of many posters they did for AaL Day in 2010. Inspired yet?

Today marks the third annual Ask a Librarian Day, a statewide effort to increase awareness of Ask a Librarian to other library staff as well as library users.  

 What are you doing to get the word out? 

Blog it!  Broadcast it!  Script it!

 Blog it! To celebrate AaL Day 2011, Lynn at Keiser University in Jacksonville reached out to users through a post to her library blog.

  

Broadcast it! Mike at Jacksonville Public Library made this image to display on the library's plasma screens on AaL Day 2011.

 

Script it!  Kira, an AaL virtual reference provider, set up this xtranormal video to commemorate AaL Day 2011. Click here to watch!

Tell us how you and your AaL Ambassadors are meeting the statewide challenge!

Send us your photos and plans, your posters and streamers and table tents, reference displays, baked goods, lanyard raffles, QR codes, scavenger hunts, bookmark check-outs, patron blog posts.  Check out Kira’s video, Mike’s screen display, Lynn’s blog post, and Ann & Friends ‘s posters that reach out and grab patrons’ attention.  Are you feeling inspired yet?  Don’t forget to take pictures.  And hop on the desks today just to say hello and show your spirit to your peers statewide…

These are the important talking points to share with all of your users today:

 ·         If you ever need help when you’re not in our library, visit askalibrarian.org (or find the link on our library’s website).

·         Ask a Librarian is a website where you can go to get your questions answered by a real librarian.

·         Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.

·         You can use Ask a Librarian for free.

·         If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours. 

Happy Ask a Librarian Day!

 

 
 
 


Tuesday is Ask a Librarian Day!

Are your calendars marked?

The THIRD ANNUAL ASK A LIBRARIAN DAY is Tuesday, February 22nd!!!!

Ask a Librarian Day is a day to focus on Ask a Librarian within your library.  Use this statewide event to promote the service to all of your library’s users and to other staff members who might not be aware of the great service.  You will be joined by other libraries across the state in a true reflection of Ask a Librarian’s foundation of collaboration and service to library users across Florida.  

Many of you have been sitting with your AaL Ambassadors during your shift(s) so that those who don’t staff Ask a Librarian see for themselves the incredible service at their users’ fingertips.  Remember, each of you is encouraged to choose an Ask a Librarian Ambassador to promote Ask a Librarian in a big way.  If you haven’t registered yourself & your AaL Ambassador for the statewide challenge, be sure to register today!   In case you missed it, you can get details of the challenge and ideas for your own library in these earlier blog posts. All libraries should have received their Ask a Librarian stickers for staff to wear on Ask a Librarian Day, so get yours ready to wear on Tuesday, stack those bookmarks next to your check-out posts, and string up those lanyards and posters across your libraries.  (Who says lanyards are just for your neck?)  Decorate cookies or cupcakes.  Have all staff don red, white, or blue shirts.  If you’re available, hop on the Collaborative or Academic Desk on Tuesday unscheduled, and share your support for Ask a Librarian with your statewide peers. 

And don’t be shy with your Ask a Librarian stash – remember that you can always order more stickers, bookmarks, lanyards, and posters for later by visiting https://info.askalibrarian.org/promotional.php.

Here are important talking points to share with every user and coworker you meet:

 •         If you ever need help when you’re not in our library, visit http://www.askalibrarian.org (or find the link on our library’s website).

•         Ask a Librarian is a website where you can go to get your questions answered by a real librarian.

•         Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.

•         You can use Ask a Librarian for free.

•         If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours. 
Tuesday, February 22ndare you ready?

Mark Your Calendars! The 3rd Annual Ask a Librarian Day is February 22nd

We are excited to announce that the Third Annual Ask a Librarian Day will be held on Tuesday, February 22, 2011
 
The purpose of Ask a Librarian Day is to raise awareness about the service within the library and to your users.  We have found that librarians and staff not actively involved with Ask a Librarian are not as familiar with the service, and that patron usage increases dramatically when personally recommended by library staff. Like last year, we have sent out Ask a Librarian stickers for every librarian who staffs Ask a Librarian at your library to wear.  And like last year, we’re encouraging all libraries statewide to promote Ask a Librarian to staff and users.  
 
This year, we’d like to present you with a challenge.
 
The challenge is for each of you to find one staff member who works at your library who does not staff Ask a Librarian – it could be another librarian, or a member of your circulation or youth services staff, or even a page or library administrator.  That person will be your Ask a Librarian Ambassador.  In the weeks leading up to Ask a Librarian Day, have your AaL Ambassador sit with you as you work a shift on Ask a Librarian.  Explain the process of helping someone virtually; share with them the experiences you’ve had along the way.  Let them see you in action while helping the user.  And on February 22nd, Ask a Librarian staff statewide will pair up with their AaL Ambassadors to spread the word about Ask a Librarian.  
  
Are you ready to accept this mission?  Click here to join this statewide challenge!!!
 
What does this mission entail?  Once your AaL Ambassador sees the incredible service Ask a Librarian provides for every Florida resident, you’ll team up to spread the word about Ask a Librarian on February 22nd.  Create a local event in your library to correspond with the statewide day.  Set up an informative (or wacky) display to grab the attention of everyone who visits your library.  Plan raffles and contests; hang Ask a Librarian posters in unusual places. Hand out lanyards to every student asking questions that day; place a bookmark inside every single book you check out.  Bake cookies, wear face paint – get creative!  If you still have your t-shirt from previous years, wear it to work that day, and talk about the service to everyone you meet: coworkers, library users, the guy who makes the coffee at the 7-Eleven.   
 
Important talking points to share:
 •         If you ever need help when you’re not in our library, visit http://www.askalibrarian.org (or find the link on our library’s website).
•         Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
•         Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
•         You can use Ask a Librarian for free.
•         If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.  
 
Look out for the Ask a Librarian stickers we’ve sent you, and remember to wear them on Ask a Librarian Day.  Have a few extra?  Hand them out to your users.  Want a few extra?  Visit our marketing materials page and order additional stickers, bookmarks, lanyards, and other goodies to distribute here: https://info.askalibrarian.org/promotional.php.  
 
Remember, Ask a Librarian Day is February 22nd… Join the challenge and mark those calendars today!

Traci