March Madness Month – Friday, March 18
** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org
March Madness Month
A month of surprising facts, informative highlights, and fun activities… all for the chance to brag about our incredible services!
As you’ve heard us brag about time and again, Ask a Librarian is open 84 hours every week. Nice, isn’t it? That 84-per-week figure comes from Ask a Librarian’s normal business hours of Sunday-Thursday, 10 am to midnight, and Friday-Saturday, 10 am to 5 pm ET.
That’s impressive, sure. But things get even more exciting as you reconsider those numbers in further detail. For example, let’s take, say, 1 to 2 pm – this is counted as one Ask a Librarian business hour, or one hour we’re “open”. However, there are multiple libraries that hour… 3 on Tuesdays and Thursdays, and even 5 on Wednesdays, just on the Collaborative Desk alone. And during the week, not only is the Collaborative Desk open and staffed by multiple libraries – between 10-4 there is also the Academic Desk.
Are you with me so far? This means that, just from 1-2 pm on Wednesdays alone, there are at least 9 libraries staffing the live desk (chat and text messaging) on average. That is not counting any of the numerous librarians who login to cover their own local desks – we’re still just talking about one hour, one day, statewide. That means at least 9 librarians are ready and able to help during just one hour of the total 84. The report in the email for this issue (if you didn’t receive it this morning, let me know!) shows the total number of hours staffed for Academic and Collaborative in black, just for the current week. Local hours are per-system and not included there. (The red hours are those needing help; hint, hint.) So while we are open that impressive 84 hours per week, there were 384 librarians ready and willing to help your library users on the statewide desks this week alone. One week. How about 2 weeks? A month? Last year there were 17,097 shifts on the state-wide schedule – not including “unassigned/help needed” shifts, not including local hours. 17,097! You have to admit, that kind of system-level cooperation is a pretty neat thing.
He Said, She Said: Excerpts from AaL Ambassador Challenge Participants
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When speaking to users, remember these important talking points:
• If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
• Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
• Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
• You can use Ask a Librarian for free.
• If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.
March Madness Month – Wed., March 16
** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org
March Madness Month
A month of surprising facts, informative highlights, and fun activities… all for the chance to brag about our incredible services!
We love to hear from our librarians, anything from questions or comments to marketing ideas and “stories from the desk”. Sometimes, we get stories from you that just give us goosebumps, they’re so good. Like this one, from Peter at St. John’s County Library. Peter and his AaL Ambassador, Linda, teamed up for an incredible show of enthusiasm and promotion. If this isn’t an excellent and thoroughly unique example of Word-of-Mouth Marketing at its best, we don’t know what is.
Check this out.
To see a photo of this, please visit our Flickr page! “Our AAL Ambassador, Linda Sorenson was able to put together a nice display at the front entrance of our Southeast Branch with the help of the promo items available through TBLC. Peter and Linda both wore their AAL t-shirts and Linda sat in on a one hour desk. Linda also went all out and had her face painted with question marks — she is one of the more highly visible staff members on the front lines and she was especially outstanding on AAL Day. The library was also represented at the Marble Slab Creamery in St. Augustine where Linda helped scoop ice cream (again wearing her AAL t-shirt) and handed out lanyards to interested ice cream customers.”
Peter Washkevich, St. John’s County Public Library System |
Awesome, isn’t it? Yeah, we thought so, too. We hope they enjoy the Ask a Librarian book packs that are on their way to them right now. Oh, and Linda, if you need any help testing the ice cream next year, er… maybe I can help. Call me. Please.
Visit our Flickr page to see the March Madness Month Challenge winning photo!
Jaime Goldman, Nova Southeastern University librarian & AaL intern, took this photo of Manny the Manatee in her library. You probably saw her spirited Big Mouth Billy photo in our last issue, and if you’ve visited the Ask a Librarian Flickr page lately, she’s got a few other fish in there, too. You might think to yourself that Jaime must work in a very… unusual… library. Well, she does! She works in Nova Southeastern University’s Oceanographic Center, and she’s got all her furless friends Ask(in’) a Librarian. Hi, Manny! What’s a book pack, you ask? Why, it’s a nifty red drawstring bag with a blue Ask a Librarian logo that promotes us with style and holds your book or sandwich at the same time. Want one? Take the Question 2 Quiz – the deadline is 5 PM TOMORROW. Remember to tell us what option you’d choose and why!!!! |
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When speaking to users, please keep in mind these important talking points:
- If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
- Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
- Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
- You can use Ask a Librarian for free.
- If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.
March Madness Month – Mon., 3/14/2011
** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org
March Madness Month
A month of surprising facts, informative highlights, and fun activities… all for the chance to brag about our incredible services!
And the Winners are…
In Issue 4 of the March Madness Month series, we challenged you to take our Customer Service Question 1 Quiz – to tell us which option you’d choose in the below scenario and why. It’s an important scenario, because it highlights a common underlying issue in place when users experience the dreaded “login issue”.
Problem was, the top responses were so good, we had to award four winners instead of three. How’s that for customer service excellence? We’re so proud…
Here is the original question and the 3 possible responses:
A student trying to get into a database has incorrect login information. You look up login issues for that library, but cannot resolve the issue. You give them contact information for their library (which is currently closed). Which of the following is the best response to send next?
1. Good luck! Thank you for using Ask a Librarian; we hope you come again.
2. In the meantime, I can try to help you using other resources. What information were you looking for?
3. Well, if you would have started sooner, you could have contacted your library before they closed.
So which one would you choose? If you selected option 2, give yourself a nice pat on the shoulder. Option 1 is professional and friendly for a “Goodbye” script, but at this point in the chat, why would you want to say Goodbye? Option 2 is the best answer because it’s important to remember that he or she needed to access that database for a reason. Always see if you can help them another way. Option 3 is… well, let’s just say that some things are always better left unsaid.
And the Winning Responses are…
Trudy Kelly, St. Petersburg College:
“The second response would be the best and only response, as I see it. The librarian can find something to help this student until he or she can contact their library to find out why he or she cannot get into the databases. The first response leaves the student without help and he or she will probably not use Ask a Librarian again. The third response is insulting. There may be a reason the student didn’t get to this assignment before this. It isn’t up to the librarian to make the student feel worse by pointing out the lateness in the request. Again, the student will probably not use Ask a Librarian for help again. If the student doesn’t feel that the Ask a Librarian service was worth contacting it is possible that this may be shared with his or her friends. This gives the Ask a Librarian service negative feedback which may turn people off using this wonderful, helpful service. The second response makes the student know that the librarian is there to help them and find information for the student to use.”
Renee Patterson, Alachua County Library District & AaL Intern:
“2. In the meantime, I can try to help you using other resources. What information were you looking for?” They could still get a start on their research, even if they can’t log in to their library. For general research, they may be able to access Academic OneFile and other resources from the Florida Electronic Library. Government sites might also be helpful for some research – like the NIH or LOC. They could also do some initial research on Google scholar, to start building a list of articles to pull up from their library resources once they do have access.”
Susan Smith, Hodges University:
“Was that a trick question? It is the most customer friendly option of the three…I would often go on to point out things that were freely available to this patron, such as the Florida Electronic Library, and internet sites that are authoritative and credible, such as government sites or known sites for whatever area they were trying to research. I have even gone so far as to run searches inside our databases to find an article to get them started.”
Jackie Spiritas, Jacksonville Public Library:
“#2 is the best response in outlined situation: “In the meantime, I can try to help you using other resources. What information were you looking for?” This response introduces the student to other resources he or she may not know about. It is also likely to result in the student using Ask A Librarian again. Finally, the student will most likely tell other people about the positive experience. Word of Mouth Marketing is one of the essential components to maintaining awareness and increasing usage of AAL.”
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When speaking to users, please keep in mind these important talking points:
- If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
- Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
- Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
- You can use Ask a Librarian for free.
- If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.
March Madness Month – Fri, 3/11/2011
** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org
March Madness Month
A month of surprising facts, informative highlights, and fun activities… all for the chance to brag about our incredible services!
Shakespeare Asks a Librarian, too, during March Madness Month at Brevard County Library
WOMM FUN FACT:
Timeline of Ask a Librarian Hours
You probably already know that Ask a Librarian debuted in 2003, and that our service provisions and member libraries have increased significantly over the years. You may even know that the Academic Desk didn’t come along until 2007. But did you know that when Ask a Librarian first started out, the Collaborative Desk opened at noon? Or that, at one point, Ask a Librarian stayed open until 10 pm every single Friday? Here are a few snapshots-in-time for you to check out how Ask a Librarian has changed over time in finding the perfect hours for staying open to help your users. Take a look at our charts and see the timeline in which our hours of service eventually found the perfect home, and don’t forget to take our newest Customer Service Quiz below.
Happy Friday!
Think you have what it takes to get raving comments like these from Ask a Librarian users? Take the “Customer Service Quiz, Question 1” below for your chance to win an Ask a Librarian book pack. Don’t forget last week’s promotional photo contest for another chance to win!
Want a new Ask a Librarian bag?
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Who wants to win one of our cool new Ask a Librarian book packs? Our nifty new drawstring bags are red with a blue Ask a Librarian logo. Promote us with style, and hold your book or sandwich at the same time.
Customer Service Quiz, Question 2:
While researching your user’s valid question, he or she has sent 2 or 3 statements that seem really off-topic or irrelevant. They’re not inappropriate, but you’re starting to wonder if they’re just wasting time. What do you do?
1. End the chat immediately… no use taking chances. If they have a real question, they will need to stick to the topic.
2. Feel it out a bit… continue researching, but just be alert for any changes in direction.
3. Send the “Your IP has been captured” script to the user. Lets them know that unacceptable behavior will not be tolerated, just in case that’s where they’re headed.
Tell us which option you’d choose and why. The best 3 responses will receive a cool new Ask a Librarian book pack! Email your response to Traci at avett@tblc.org by Thursday, March 17, 2011.
Last week’s winners will be announced soon!
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When speaking to users, remember these important talking points:
• If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
• Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
• Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
• You can use Ask a Librarian for free.
• If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.
March Madness Month, Wednesday 3/9/2011
** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org
March Madness Month
A month of surprising facts, informative highlights, and fun activities… all for the chance to brag about our incredible services!
WOMM Tip: Increasing Ask a Librarian visibility on your library’s website.
Every Ask a Librarian link, logo, and other graphic can net your library some serious numbers when they’re optimized to meet the needs of your users. Remember: Ask a Librarian is a service that helps your users directly, so it’s not just another resource – it’s a living, breathing virtual reference tool that serves to meet the needs of your users when they need help the most. And unless your staff or webpages let them know that virtual reference through Ask a Librarian is a direct-assistance option for them, they might not realize the extent to which Ask a Librarian could help them in an unexpected (or expected) situation.
Here’s what we mean. Say your library’s webpage boasts a nice collection of databases, and Ask a Librarian is included alphabetically in an ordered list. All of your resources are surely incredible ones – collections for history, or audiobooks, or consumer resources. And listing Ask a Librarian here is great, because it is telling them AaL is a resource that can help, but will they know that Ask a Librarian provides direct assistance until midnight 5 days a week, and until 5 pm the other two? Maybe they’re not having any luck whatsoever finding that history article or appliance ratings; would they intuit that another resource up or down that list exists to help them with exactly those searches? How about including a separate, perhaps larger or more-customized logo in your sidebar, or help pages, or contact pages, to reinforce the component of immediacy that makes Ask a Librarian services such a standout resource for them?
Aside from adding a link in other frames or pages, you might also think about changing or enlarging your current Ask a Librarian logo, or even placing different logo graphics on different pages to better match that page’s function or design. You’ll find several logos available for immediate use right on our website, or we can work with you if you have a different design or color scheme in mind. We also have a terrific collection of widgets, viewable here and here, that allow your library’s users to chat without leaving your website. Consider adding a logo or widget to your library’s database pages or catalog pages as well. Libraries that have done this experienced marked increase in Ask a Librarian usage (and their library’s statistics), all while ensuring that their high-traffic areas always have help visible and accessible for users & visitors.
It pays to market Ask a Librarian – for your library’s statistics, for diversity of services offered, and for the end user that makes it all so vital. As those who regularly staff the Ask a Librarian desks know, we get an awful lot of patrons that enter AaL with a subject like “please I need help!!”. They enter with a question, and leave with an answer (or peace of mind). And those happy users are your customers!
Want a new Ask a Librarian bag? Enter these MMM Challenges – the deadline is this Friday!!!
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He Said, She Said: Excerpts from AaL Ambassador Challenge Participants
“I printed out the AaL promotional flyers and bookmarks and created displays on both display tables that we have located at strategic spots: near the library’s auditorium where numerous community events take place and near the public elevators where patrons can browse while waiting. All of the Reference Librarians wore the large Ask a Librarian buttons while on the public Reference, Circulation, and Information Desks that day. Jeanne Taylor, a very “socially connected” Youth Services Librarian, sat in on the afternoon chat session and then went on Twitter with wonderful promotional tweets about the Ask a Librarian service. […] We are very grateful to Jeanne for serving as such an informative and enthusiastic ambassador. Jeanne said she learned a lot and she was eager to spread the word to promote this valuable service. […] She has already enthusiastically spread the word among fellow staff in the library. As the Youth Services staff engage in daily patron encounters, they will have accurate information to provide to parents, teachers, and students of all ages that will enable them to utilize this wonderful service for their study assignments and other informational needs.”
– Fawn Van Allen, West Palm Beach Public Library
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When speaking to users, please keep in mind these important talking points:
- If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
- Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
- Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
- You can use Ask a Librarian for free.
- If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.
March Madness Month, Monday 3/7/2011
** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org
March Madness Month
A month of surprising facts, informative highlights, and fun activities… all for the chance to brag about our incredible services!
THE IMPORTANCE OF CUSTOMER SERVICE:
In Word-of Mouth Marketing (WOMM), the focus is on generating a “buzz” for your users. This includes making sure everyone in your library knows how Ask a Librarian helps real people every day. WOMM’s goal is to create a viral effect, both within and between users. This is important because every customer has a barrage of family, friends, and coworkers who witness that user’s needs being met pleasantly and efficiently. That’s where customer service comes into play – the better your customer service, the more likely the person you helped will not only return to use Ask a Librarian again, but also to share his or her positive experiences with countless future visitors.
Want to see some real results of that excellent customer service you provide to statewide users? These are actual user comments taken from our most recent 2011 user survey. There were many more compliments where these come from, but here are just a few to highlight the impact that you have on users in Ask a Librarian, and the reason it’s so important to maintain high customer service standards every time you staff.
• Please keep this service because it was a tremendous help for me. I am a teen with a right hemi paresis and am learning disabled. My mom helps me as best as she can but I would like to do this myself independently.
• I love Ask a Librarian!
• Oh it is just AWESOME!!! I like all your effort to make our lives easier as student.
• Kay was very kind and helpful! She helped me even though I was not sure how to explain the question. She was great!! Thank you!
• The librarian was very helpful and nice. Thank you very much for this service.
• you guys are doing great
• Marcia was very helpful and patient, keep up the great work!
• Quick and Easy!
• a great resource that can be accessed from home
• i always go to ask a librarian. u rock!
• I think this is a very valuable service, especially for researching students who hit the proverbial wall and don’t know where to go. I’m sure this would’ve made things a lot easier for me if I had this available during my childhood. Kirsty was the librarian who helped me tonight. She was very helpful and quick.
• Both times my questions were answered very quickly and with polite service!!
• My first time using and it work great!
• I love this service. Even though I check things on the internet, I like to have a HUMAN as my double check. THANK YOU!!!!
Think you have what it takes to get raving comments like these from Ask a Librarian users? Take the “Customer Service Quiz, Question 1” below for your chance to win an Ask a Librarian book pack. Don’t forget last week’s promotional photo contest for another chance to win!
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Who wants to win one of our cool new Ask a Librarian book packs? Our nifty new drawstring bags are red with a blue Ask a Librarian logo. Promote us with style, and hold your book or sandwich at the same time.
Customer Service Quiz, Question 1: A student trying to get into a database has incorrect login information. You look up login issues for that library, but cannot resolve the issue. You give them contact information for their library (which is currently closed). Which of the following is the best response to send next?
1. Good luck! Thank you for using Ask a Librarian; we hope you come again.
2. In the meantime, I can try to help you using other resources. What information were you looking for?
3. Well, if you would have started sooner, you could have contacted your library before they closed.
Tell us which option you’d choose and why. The best 3 responses will receive a cool new Ask a Librarian book pack! Email your response to Traci at avett@tblc.org by Friday, March 11, 2011.
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When speaking to users, remember these important talking points:
• If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
• Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
• Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
• You can use Ask a Librarian for free.
• If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.
Chat, Text, Email Statistics – February 2011
The following statistics are now available for the month of February 2011:
Chat by Entry Point
Email by Entry Point
Text by Entry Point
AaL Summary Report
Zip Codes by County
March Madness Month – Friday 3/4/2011
** Note: If you didn’t receive this in email format earlier today, please email Traci at avett@tblc.org
March Madness Month
A month of surprising facts, informative highlights, and fun activities… all for the chance to brag about our incredible services!
WOMM Fun Fact:
Have you ever wonder just how many people Ask a Librarian has helped since its inception in 2003? As Florida’s virtual reference service, Ask a Librarian has increasingly seen its usage grow thanks to your support, promotion, and outstanding virtual reference service, so we thought you’d like to know just how much you’ve helped.
Current Fiscal Year (Oct 2010 thru Jan 2011):
Chat: 18,930
Email: 5,494
Text: 1,440
Current Fiscal Year Combined: 25,864
Grand Total, All Years:
Chat: 208,120
Email: 73,562
Text: 1,440
Grand Total, All Years Combined: 283,122
Yes, you read that right. 283,000 total help sessions, with 25,864 chats, emails, and texts from this fiscal year alone. See? We told you you rock.
Yeah!!!!
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He Said, She Said: Excerpts from AaL Ambassador Challenge Participants
“We set up a table with tabletop posters and informative brochures and giveaways. We also put candies out and assorted cookies and coffee. The cookies were made by another librarian who was on vacation, but stopped by in the morning with home-made heart-shaped cookies that were frosted with the notations AAL, ?, and ASK. These were a nice selling feature for the service and a big hit with students. My colleague (Jay) taught a few library orientation classes that day and promoted the AAL service to each group that attended the sessions that day. The other librarian spoke with faculty members about the service and these teachers brought give-aways from the library and brochures to their classes that day to promote the service.” – Barbara H., Hodges University
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Don’t forget to enter Wednesday’s challenge for your chance to win a cool new Ask a Librarian bag!!!
• Select one of our promotional print posters or bookmarks;
• Find an untapped resource, audience, or target location;
• Send us a photo of the item in its strange, new habitat.
You can either use something currently on hand in your library, download them from here, or create your own poster or bookmark design. Email photos to Traci, avett@tblc.org by March 11, 2011. The top 3 photo winners will receive an Ask a Librarian book pack!
When speaking to users, remember these important talking points:
• If you ever need help when you’re not in our library, visit www.askalibrarian.org (or find the link on our library’s website).
• Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
• Ask a Librarian is open for live chat and texting until midnight ET Sunday through Thursday, and until 5 p.m. ET Friday and Saturday.
• You can use Ask a Librarian for free.
• If Ask a Librarian isn’t open for chat or texting, you can always email your question, and your library’s staff will get back to you within 24 hours.