March Madness Continues….the “I’ve Got AAL Spirit!” Award

Ask a Librarian March Madness Month
Where each day brings a surprising fact, a fun activity, or an Ask a Librarian award … and a chance to brag about our incredible services!

Two weeks ago, Ask a Librarian celebrated our 2nd Annual Ask a Librarian Day. It was a huge success. On Tuesday alone, use was 35% higher than the previous Tuesday and overall we experienced a 51% increase in use from the previous February.

Libraries celebrated in different ways. At many libraries, librarians donned pins, t-shirts and gave out bookmarks, lanyards and most importantly talked about the service. A few libraries really pulled out the stops with displays, posters and baked goods! This March Madness Award is for them! This was a tough choice – however, there was one librarian that really pulled out all the stops- Charlyn Hill from Citrus County. She is the recipient of the “I’ve Got AAL Spirit!” Award for her reference booth!



While this award goes to one person, I cannot stress how wonderful it was to see such great displays and enthusiasm throughout the state!

March Madness Month FUN FACT – Fri, March 5

Ask a Librarian March Madness Month

Where each day brings a surprising fact, a fun activity, or an Ask a Librarian award … and a chance to brag about our incredible services!

 FUN FACT:

 Do your patrons know that they can get live help until MIDNIGHT five nights a week, and until 5 PM the other 2 days?  

The chat portion of the service is available to users seven days a week for a total of 84 HOURS: from 10 am to midnight Sunday thru Thursday, and from 10 am to 5 pm on Friday and Saturday.  And… your patrons can email you 24/7.

With 84 hours of live help (and anytime emails!), Ask a Librarian helps patrons at their point of need – even when your doors are closed.

Word of Mouth Marketing (WOMM) – Spread the Word!
Inform your patrons with these talking points:
·         For live help when you’re not in our library, visit askalibrarian.org (or find the link on our library’s website).
·         You can use Ask a Librarian for free.
·         Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
·         Ask a Librarian is open until midnight ET Sunday through Thursday and until 5 p.m. ET Friday and Saturday.
·         If Ask a Librarian isn’t open for chat, you can always email your question to us, and we’ll get back to you within 24 hours.

March Madness Month AWARD – Thurs, March 4

Ask a Librarian March Madness Month

Where each day brings a surprising fact, a fun activity, or an Ask a Librarian award … and a chance to brag about our incredible services!

And the Ask a Librarian Award goes to…

With more than 100 libraries participating and more than 1000 fabulous librarians trained, Ask a Librarian thrives on providing excellent customer service to patrons all across Florida.  One key to excellent customer service is picking up patrons quickly… a quick response time tells the patron his or her needs are important to us, and that our trained librarians are here to help.  So, now, a little bit of Ask a Librarian trivia….     

Question: 

Which staff has the the quickest response time to a customer?

Answer: 

Larry Cooperman of Everglades University!  His average response time?  With 57 sessions in January, Larry’s average response time was 20 seconds.

Way to go, Larry!  A secret prize will arrive on your doorstep in the next few weeks.

Word of Mouth Marketing (WOMM) – Spread the Word!
Inform your patrons with these talking points:
· For live help when you’re not in our library, visit askalibrarian.org (or find the link on our library’s website).
· You can use Ask a Librarian for free.
· Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
· Ask a Librarian is open until midnight ET Sunday through Thursday and until 5 p.m. ET Friday and Saturday.
· If Ask a Librarian isn’t open for chat, you can always email your question to us, and we’ll get back to you within 24 hours.

March Madness Month Challenge – A Scavenger Hunt

Ask a Librarian March Madness Month

Where each day brings a surprising fact, a fun activity, or an Ask a Librarian award … and a chance to brag about our incredible services!

Ask a Librarian has been offering bookmarks and posters to libraries and Florida schools for free for several years.    The downside of working in an office – is I rarely see marketing materials in libraries.

Our first March Madness Month Challenge –  Locate an Ask a Librarian bookmark, lanyard and poster in the wild (or in your library) and send pictures to me (sachsd@tblc.org) by Friday, March 5th.

We will be awarding the most prominent use in a library, the most creative and the most original use of marketing materials.

March Madness Month – Fun Fact about Ask a Librarian

Ask a Librarian March Madness Month
Where each day brings a surprising fact, a fun activity, or an Ask a Librarian award … and a chance to brag about our incredible services!

FUN FACT:

Did you know… that Ask a Librarian’s 100+ participating libraries staffed a total of 15,479 hours on the Collaborative and Academic Desks in 2009?

WOW! That’s a lot of patrons helped in real time, at their point of need – and this includes your own patrons. Way to go, Ask a Librarian!

March Madness Month!!

Join us for March Madness with Ask a Librarian.    It a month where each day brings a surprising fact, a fun activity, or an Ask a Librarian award … and a chance to brag about our incredible services!

Ask a Librarian Day was just the beginning. We are taking the month of March to promote Ask a Librarian and to encourage you to promote Ask a Librarian to your users and co-workers.

When you talk about Ask a Librarian, the key message is: Ask a Librarian is a an online service available at Askalibrarian.org (or your library’s website) website where you can go to get your questions answered by a real librarian for FREE! Its open until midnight ET Sunday through Thursday and until 5 p.m. ET Friday and Saturday and email is always available.

Every week day in March, Traci and I are planning to email and blog either a fun fact about the service, give out an award from a box of treasures under my desk or challenge you with an activity. The goal is to be light-hearted and fun while reminding you and your coworkers to promote the service!

We hope to hear a lot from you this month as well! Let us know what you think of the facts and awards and participate in the challenges. We promise nothing hard – just something to help keep Ask a Librarian in your mind this month a little more than normal.
Word of Mouth Marketing (WOMM) – Spread the Word!
Inform your users with these talking points:
• For live help when you’re not in our library, visit askalibrarian.org (or find the link on our library’s website).
• You can use Ask a Librarian for free.
• Ask a Librarian is a website where you can go to get your questions answered by a real librarian.
• Ask a Librarian is open until midnight ET Sunday through Thursday and until 5 p.m. ET Friday and Saturday.
• If Ask a Librarian isn’t open for chat, you can always email your question to us, and we’ll get back to you within 24 hours.